Keeping it real, well actually not at all.One of the oldest performing rock bands in the world is the first to launch an augmented reality campaign for their latest album.
Using the new Layar platform, Rolling Stones fans are able to mythologise the band in augmented reality application like no other.
To promote the Stone's campaign called 'Exile on Your St' (and commemorating the re-lease of 'Exile On Main St' originally released in 1972), the band worked in collaboration with Augment Reality out of the UK and Polydor Records who utilized the Layar platform to create a one-of-kind app.
The app that can be downloaded on iPhones (3GS & iPhone 4) and Droid smart phones comes complete with a track of your choice and the ability to create a virtual poster on billboards, workplaces, famous landmarks or even in your own backyard.
Once a virtual poster is laid down by one user, other users with the same app will be able to view the virtual posters wherever they were place in the real world - via their smart phone viewers. They will also be able to attach a 30 second audio clip from the album's 28 tracks to image.
Since Layar is a location-based social network service it allows users within a 2km radius to view the posters, listen to the clips and add their own comments.
The future is here.
http://www.augmentreality.co.uk/blog/exile-on-your-street
http://site.layar.com/company/blog/layer-of-the-week-rolling-stones
News Radicals.
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